Course Curriculum


Module 1- Introduction to Medical Writing and Healthcare Communication

  • Understanding the term ‘Medical Writing’
  • Target audience
  • Qualities required in a medical writer
  • Types of medical writing
  • Employers and clients

Module 2- The Writing Process

  • The four steps in the writing process
  • Prewriting strategies
  • Drafting
  • Revising
  • Refining

Module 3- Writing for Online Vs Offline Media

  • Reader behaviors
  • Differences between web and print media
  • Effective web writing techniques

Module 4- Researching for the content

  • Internet research challenges
  • Google search techniques
  • Journals
  • Medical databases

Module 5- Copyrights and Plagiarism

  • Plagiarism
  • Copyrights

Module 6- Basic Rules of Writing

  • Basic structure of a write-up
  • Writing the basic components
  • Grammar basics
  • General rules of writing

Module 7- Consumer writing

  • General rules for consumer writing
  • Types of consumer writing
  • Consumer news
  • Consumer reviews
  • Blogs
  • Newsletters
  • Fact sheets
  • Careguides

Module 8- Scientific Writing

  • Scientific news
  • Scientific reviews
  • Writing research papers for journals
  • Case reports
  • Drug monographs
  • Abstract writing

Module 9- Regulatory writing/Clinical trial writing

  • Medical writing in clinical research
  • Clinical trial process
  • Activities involved in clinical trial process
  • Study designs
  • ICH
  • GCP
  • Roles of IRB/IEC
  • The role of investigator
  • Clinical trial protocol writing
  • Clinical trial regulation in India
  • Pharmacovigilance

Module 10- Medico-marketing writing

Understanding medico-marketing writing

  • Types of medico-marketing writing
  • Sales aids
  • Posters
  • Sales/Consumer training materials
  • Product ads/Corporate ads
  • Leave-behinds/flyers
  • White paper
  • Case-studies
  • Business insight reports
  • Proposal writing
  • Product monographs
  • Public relation materials
  • Blogs
  • Web content
  • Brochures
  • Steps in writing a marketing material

Module 11- Social media writing/Digital marketing for healthcare professionals

  • Developing Social Media plan
  • Principles of effective social media writing
  • Developing content for Social Media
  • Using Web Content as Source Material for Social Media Content
  • How to write for Facebook , Twitter , Linkedin, Blogging
  • Hands-on practice in revising social media content and tips for effective social media writing

Module 12- e-learning and Medical Writing

  • Understanding the e-learning environment
  • Advantages and disadvantages of e-learning
  • Developing e-learning courseware
  • Storyboarding
  • Assessment in e-learning

Module 13- Email Writing/Business Communication

  • Structure of an email
  • Etiquettes of email
  • Email as a business communication tool

Module 14- How to get yourself published

  • Publishing in print media
  • Publishing in online media